KUALA LUMPUR, June 24 (Bernama) -- Lazada, a leading eCommerce platform in Southeast Asia, announced its official partnership with UEFA EURO 2024, becoming the first Southeast Asian eCommerce partner of the highly anticipated football event, which is currently take place in Germany.
In a statement today, Lazada said this exclusive partnership sits within the existing agreement that the business-to-consumer (B2C) eCommerce platform AliExpress has with UEFA EURO 2024.
As part of the partnership, Lazada invited football enthusiasts and online consumers to join in the hype with extraordinary discounts and deals offered during its All-Star Champions Sale from July 1 to 3.
“Kicking off from July 1 to 3, 2024, online consumers in Singapore, Malaysia, Thailand, Indonesia, and Vietnam can shop to their hearts’ content with a special sale across all categories.
“Whether it’s the essentials for football fanatics to cheer on their favourite teams, or summer must-haves for casual sport fans, Lazada offers something for everyone at the best prices,” said the statement.
To add a fun twist to the campaign, Lazada will release limited-edition promotional jersey pyjamas (PJs) merchandise that fans can win through interactive competitions on social media, amongst other attractive prizes.
“With only 500 pieces available, this limited-edition PJ is designed with premium sports rounded collars, comfy sleeves and pants to let fans show their love for the beautiful game in maximum swag and comfort.
“Lazada’s jersey PJs also come in a set for both football fans and their furry friends, so everyone at home can be part of the UEFA EURO 2024 frenzy,” the statement added.
In celebration of the excitement and fervour on the pitch, it said Lazada Malaysia social media followers can look forward to catching former Malaysian footballer and striker, "Super Safee" Sali who will be featured in Lazada Malaysia’s TikTok where he will attempt to train cats in the art of playing football.
Moreover, fans can also share their own videos of themselves training their pet cats using the hashtag #LazadaAjarKucing, with the best entries standing a chance to win the limited-edition jersey PJs.
Followers of Lazada Malaysia on Instagram and X can also take part in other various social media activities to win the jersey PJs.
To learn more about the All-Star Champions Sale, check out the Lazada app or visit www.lazada.com.my.
-- BERNAMA
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