KUALA LUMPUR, July 16 (Bernama) -- As the world celebrates World PR Day today, the Institute of Public Relations Malaysia (IPRM) is committed to pursuing and engaging various stakeholders to enact an inclusive Public Relations Practitioners Act (PRPA) that supports Malaysia's evolving PR landscape.
The national public relations body said by championing responsible communication practices and safeguarding the integrity of the public relations profession, IPRM seeks to create a more ethical and trustworthy communication ecosystem.
IPRM president, Jaffri Amin Osman, said revisiting the existing draft PRPA is necessary to keep pace with changes in the marketplace over the past five years in order to safeguard and guide practitioners and the industry as a whole from unethical practices.
“This imperative on responsible communication cannot be emphasised enough,” he said in a statement.
Jaffri added, “The Act is not meant to narrowly regulate the industry but to provide a strong foundation in developing the PR and communications profession to be recognised as a professional and established practice and to raise our national ranking in the industry.”
Meanwhile, IPRM’s senior fellow, past president, and a professor at IIUM, Prof Datuk Seri Dr Syed Arabi Idid, expressed the vital need for all PR and communication executives to practise responsible communication.
“Responsible communication must be factual, convey reliable information benefiting individuals and society, and be ethical and accountable.
“Media editors should receive correct, accurate, and responsible media releases and speeches. I believe the proposed PR Act can instil a level of professionalism in our practice,” he said.
World PR Day is celebrated annually on July 16 and serves as a global recognition of the essential role public relations (PR) play in shaping public opinion, fostering trust, and driving effective communication.
Meanwhile, the statement said that the Conference on Ethical and Responsible Communication (ICERC), organised by IPRM and held in conjunction with World PR Day in Putrajaya today, serves as a testament to IPRM's dedication to upholding the highest standards of ethical practice within the industry.
This significant event, organised in collaboration with the Communications Ministry and the Global Alliance for PR and Communication Management, Switzerland, brings together a diverse group of stakeholders to promote ethical awareness, facilitate knowledge sharing, and foster professional development among public relations practitioners.
ICERC will be officiated by Communications Minister Fahmi Fadzil and will be attended by 400 participants from across the country.
-- BERNAMA
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