Ayam Brand's Annual Community Care Campaign Promotes Healthy Lifestyle For Children

KUALA LUMPUR, Nov 13 (Bernama) -- Ayam Brand, a 132-year-old household name, reaffirms its commitment to promoting healthy living through its annual community care campaign, dedicated to improving the well-being of Malaysian children.

Now in its 17th year, the 2024 #AyamBersamaMu Sihat & Cergas campaign promotes Omega-3-rich nutrition to encourage fitness and build a healthier generation.

Since its launch in 2008, the campaign has benefited over 28,350 individuals across 635 non-governmental organisations (NGOs), providing more than 2.2 million nutritious meals.

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This year alone, 425 children from four Klang Valley-based NGOs will benefit from 76,500 nutritious meals, read the statement. 

Ayam Brand has also partnered with experts from Columbia Asia, Focus Point Group, and fitness professionals to host workshops on the Malaysian Healthy Plate concept, Suku-suku Separuh - a guideline promoting balanced meals and home-friendly fitness routines.

This initiative promotes balanced meals and active lifestyles for children in participating charity homes in Johor, Penang, Sarawak, Sabah, Kuala Lumpur, and Selangor.

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A. Clouet (Malaysia) Sdn Bhd, Head of Marketing Teoh Wei Ling emphasised the brand’s commitment to improving the well-being of Malaysians, stating that every child deserves access to healthy food and the opportunity to live a healthier life.

“Through our annual community care programme, we aim to empower individuals and communities to make positive changes to their health and well-being,” she said.

-- BERNAMA

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