KUALA TERENGGANU, Nov 20 (Bernama) -- Changes in travel trends after the COVID-19 pandemic have been blamed for the drop in visitors to Tasik Kenyir in Hulu Terengganu.
State Tourism, Culture, Environment and Climate Change Committee chairman Datuk Razali Idris said tourists now prefer destinations with better access and complete facilities, forcing Tasik Kenyir to adapt to stay competitive.
“To remain relevant, Tasik Kenyir’s attractions must be promoted more aggressively and in line with current trends,” he said during the Terengganu State Assembly sitting at Wisma Darul Iman here today.
In response to a question from Mohd Zawawi Ismail (PAS-Telemung), Razali revealed that visitor numbers have dropped significantly compared to previous years, when the lake attracted up to 700,000 tourists annually.
He added that a lack of consistent promotion also contributed to the decline.
To revive its appeal, the state government is boosting efforts to highlight Tasik Kenyir’s unique attractions, including the Kenyir Elephant Conservation Village (KECV) and Kenyir Geopark.
Razali said the state is using social media platforms like Facebook, Instagram, and TikTok for targeted campaigns.
“Tasik Kenyir will also be showcased as a flagship destination in local and international tourism exhibitions,” he said, adding that collaborations with travel agencies are underway to attract more visitors Southeast Asia’s largest man-made lake.
-- BERNAMA
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