Guardian Malaysia Unveils New Brand Vision, Campaign To Empower Malaysians

KUALA LUMPUR, Nov 28 (Bernama) -- Malaysia’s leading pharmacy, health, and beauty retailer, guardian Malaysia, today unveiled a new brand vision and campaign, ‘Own Your Beautiful. Take Control of Your Well-Being,’ which encourages Malaysians to embrace their unique beauty.

In a statement today, guardian Malaysia said that the inspiring message aims to resonate with Malaysians of all ages and backgrounds, sparking a movement where everyone can celebrate their individuality and take pride in their well-being journey.

Priscilla Wu, managing director of guardian Malaysia, in the same statement, explained that the initiative is more than just a marketing campaign; it is a heartfelt celebration of self-empowerment.

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“This is not just a campaign; it’s a celebration of self-empowerment. We believe everyone deserves to look, feel, and live their best, at every stage of life,” she said.

The renewed mission reflects the company’s commitment to supporting each customer in their pursuit of well-being, reminding them that every step of the journey counts. As a local brand born in Malaysia 57 years ago, guardian Malaysia has proudly served over a quarter of the nation’s population, fulfilling their diverse health and beauty needs.

The company also unveiled its new video, inviting Malaysians to connect on an emotional level while challenging viewers to take ownership of their well-being, rise above life’s obstacles, and embrace their unique beauty.

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The video captures moments from an ordinary day, illustrating the beauty found in every challenge and triumph. It inspires Malaysians to take control of their well-being, one moment at a time.

“Guardian Malaysia is here, every step of the way, just as we have been with your grandparents, your parents, and will continue to be with you, your children, and your grandchildren. We will always be your trusted partner, guiding Malaysians towards a healthier, more beautiful life,” the statement said.

In addition, guardian Malaysia’s exciting new campaign introduces six stunning visuals, representing the full range of health and beauty categories available in stores. These visuals are designed to meet every self-care and beauty need, inspiring everyone to ‘Own Your Beautiful. Take Control of Your Well-Being’ in their own way.

The campaign also unveils a sleek, refreshed ‘g’ logo, featuring flowing ribbons that symbolise guardian Malaysia’s deep, intertwined connection with its customers at every life stage.

Wu shared that guardian Malaysia aims to make a meaningful impact on the lives of the people and communities it serves. It is committed to supporting each individual’s journey toward becoming their best self.

“Our bond with our customers goes beyond the surface – it’s personal, authentic, and purposeful. No other retailer can match us in scale and depth, and we’re proud to lead the way,” she said.

-- BERNAMA