Shopee Empowers Nation Of Entrepreneurs, Drives E-commerce Success In 2024

KUALA LUMPUR, Jan 20 (Bernama) -- Shopee solidifies its commitment to empowering local businesses and contributing to the growth of Malaysia’s digital economy.

Shopee, an e-commerce platform, in a statement, said local brands, sellers, and affiliates achieved remarkable growth, including triple-digit increases in key metrics like affiliate growth and livestream engagement in 2024, showcasing their transformative impact on Malaysia’s e-commerce landscape. 

“Shopee Live sellers achieved remarkable success last year by leveraging real-time engagement and live demos to build trust and foster deeper connections with customers. By participating in Shopee’s campaigns and utilising platform features such as exclusive Shopee Live vouchers and interactive user engagement tools, sellers maximised their reach.

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“This comprehensive approach resulted in a 300 percent rise in unique viewers throughout the year and a 37-fold increase in total views, reaching 77 billion throughout the year.

“ Local brands and sellers who achieved over RM1 million in sales via Shopee Live last year experienced up to 11 times growth in order volume,” it said.

It said in 2024, Shopee Affiliates transformed the e-commerce landscape by boosting exposure for sellers while unlocking new income streams. Affiliate participation grew by 161 per cent, more than doubling in number, and drove an 80 per cent increase in local brand and seller orders.

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“The Affiliates also harnessed the power of Shopee Live, with Affiliate-hosted live streams surging 16-fold and generating a 1,200 per cent rise in orders compared to the year before.

“Among the top-performing affiliates are Nurul Syuhana and Celeste Phuah, winners of the ‘Shopee Affiliate 2 Million Ringgit Club’ and ‘Shopee Affiliate 5 Million Ringgit Club’ awards, recognising affiliates who achieved RM2 million and RM5 million in sales milestones for local businesses on Shopee,” it said.

According to the statement, their success highlights how affiliates are driving sales growth for sellers.

It said by combining their efforts with live streaming, they effectively boost sales while fostering direct, engaging connections with audiences, showcasing the transformative impact of Shopee’s affiliate and live streaming ecosystem.

Since its launch in April 2024, Shopee Video has become an essential tool for sellers and affiliates with over seven million videos created and affiliates contributing 68 per cent of the content.

These videos drove over 500,000 orders while building buyer confidence through clear product demonstrations, it said.

Shopee said its commitment to enhancing the shopping experience has led to a significant increase in buyer engagement with its key features and services.

It said 14 million Malaysians benefited from Shopee’s Free Shipping voucher last year and this surge in buyer engagement highlights Shopee’s dedication to providing an efficient shopping experience, meeting the diverse needs of buyers, and empowering them with flexibility.

Meanwhile, Shopee Malaysia's Head of Marketing and Business Intelligence, Tan Ming Kit, in the same statement, said that they will continue to invest in initiatives that enable local businesses to thrive, enhance the shopping experience for the users, and contribute positively to the Malaysian digital economy.

“2024 has been a year of exceptional accomplishments for Shopee, demonstrating the power of e-commerce in empowering local businesses and enriching the lives of Malaysians.

“Our growth over the year underscores our commitment to address the evolving needs of brands, sellers, affiliates and shoppers through innovative solutions and new platform features,” he said.

-- BERNAMA