Siti Khadijah Unveils New ‘Maharani’ Face Design

KUALA LUMPUR, June 24 (Bernama) -- After a decade since its last face design, prayerwear and lifestyle brand pioneer Siti Khadijah today unveiled its latest collection, Maharani.

Its founder, Padzilah Enda Sulaiman, said the sixth face design symbolises the brand’s evolution and a tribute to women who embody grace, resilience and heritage - values that have defined Siti Khadijah since its inception in 2009.

“Maharani is more than just a new face design. It reflects our long journey in understanding the true needs of women. The process took time, but every step was approached with care and meaning,” she said at the launch ceremony.

Padzilah Enda said Maharani builds on two of the brand’s iconic face designs, namely Original, introduced in 2009 featuring a firm awning, and Harmoni (2016), which mimics an inner scarf at the forehead for a softer and lighter fit suitable for all-day wear.

She said the name Maharani was inspired by the symbolic use of the awning, which resembles a tiara.

“The design makes Maharani both functional and elegant, a testament to Siti Khadijah’s continuous innovation in offering comfort through every creation,” she added.

In conjunction with the launch, the brand also introduced three new telekung collections featuring the Maharani face design.

They are: Broderie Zahara, featuring intricate classic embroidery; Flair Sabira, offering a flowy, modern cut with lightweight textures; and Modish Maira Midi, with a mid-length cut ideal for use in the Holy Land.

“All three collections prioritise comfort, refined craftsmanship and contemporary style in line with the values and aesthetic of the Siti Khadijah brand,” she said.

The Maharani collection will be available online starting today and at selected boutiques beginning June 26.

-- BERNAMA