Moncler Launches ‘Warmer Together’ Campaign Featuring Al Pacino, Robert De Niro 

KUALA LUMPUR, Oct 16 (Bernama) -- Italian luxury outerwear brand Moncler has unveiled its new global campaign, Warmer Together, bringing Hollywood legends Al Pacino and Robert De Niro together for their first-ever shared project.

Marking over 70 years of innovation and alpine heritage, Moncler’s new campaign goes beyond physical protection from the cold. It reinforces the brand’s long-standing message—true warmth comes from within.

“For decades, Moncler has been associated with winter and puffer jackets, but it has always been about something deeper—love and a sense of togetherness.

 “Al Pacino and Robert De Niro embody the values of affection, warmth and friendship that Moncler stands for,” said Moncler Chairman and Chief Executive Officer, Remo Ruffini in a statement.

Photographed in black and white by renowned portrait photographer Platon in New York, the campaign captures Pacino and De Niro’s real-life friendship across five themes—Friendship, Respect, Connection, Trust, and Warmth—with behind-the-scenes moments set against the New York skyline.

The campaign’s soundtrack includes a new rendition of Bill Withers’ classic Lean on Me, recorded by Moncler ambassador Tobe Nwigwe and his wife, Fat. The track underscores the message of solidarity and companionship that defines the campaign.

In the campaign visuals, De Niro wears the iconic Maya 70 jacket, a modern version of Moncler’s original down-quilted design, while the campaign also introduces the new Bretagne jacket for Fall/Winter 2025, combining lightweight performance with contemporary urban style.

The Warmer Together campaign is being rolled out globally across outdoor, digital, and print platforms, followed by a second wave of films and behind-the-scenes features in the coming days.

Founded in the Alps in 1952, Moncler has evolved over seven decades into a symbol of innovation, craftsmanship and year-round performance, while remaining true to its heritage of warmth and protection.

-- BERNAMA