TikTok Shop Strengthens IP Protection Support For Local MSMEs

KUALA LUMPUR, Nov 7 (Bernama) -- Malaysia’s trusted e-commerce platform, TikTok Shop, recorded over three times year-on-year growth in the number of brands participating in its authenticity-guaranteed Mall Programme following joint efforts with the government to empower local entrepreneurs with Intellectual Property (IP) protection training, leading up to the year-end sales season.

Senior Director of Strategic Partnerships, TikTok Shop Malaysia, Nur Azre Abdul Aziz said that through continuous collaboration with the Intellectual Property Corporation of Malaysia (MyIPO) and the Ministry of Domestic Trade and Cost of Living, TikTok Shop has upskilled more than 300 local micro, small and medium enterprises (MSMEs) and 40 enforcement officers this year with the knowledge to leverage TikTok Shop's Intellectual Property Protection Centre (IPPC) in safeguarding homegrown brands against IP infringements.

“These efforts are underpinned by our robust IP Policy and Anti-Counterfeit and Knockoff Policy, which in the second half of 2024, have resulted in over seven million products proactively blocked from being listed globally,” she said in a statement here today.

She noted that a sustainable e-commerce ecosystem benefits both shoppers and sellers, hence the continuous commitment of TikTok Shop to collaborating with the government to uphold the integrity of its platform.

“We are encouraged that these joint efforts have resulted in more brands joining TikTok Shop Mall to solidify their market position with our 100 per cent Authenticity Guarantee, including homegrown brands like Skinmade, Hetch, Mommyhana, SALYRA Shop, Szindore, Olive House, and more.

“These brands will have a strategic advantage in building trust and driving conversion during 11.11, our most anticipated and biggest sale of the year,” Azre emphasised.

Meanwhile, MyIPO Director-General Yusnieza Syarmila Yusoff echoed the sentiment, saying that the public-private partnerships are key to establishing a sustainable e-commerce ecosystem that promotes fair competition and responsible business growth.

She said the government, alongside trusted platforms such as TikTok Shop, have already laid strong foundations and infrastructures for local MSMEs to protect their intellectual property.

“However, we must recognise that this is a shared responsibility, and it is equally important for entrepreneurs to actively play a part in safeguarding their brands by registering for trademarks and actively reporting any suspected intellectual property infringement with cogent evidence through official channels,” she was quoted as saying.

In support of this effort, Yusnieza said MyIPO introduced the JenamaLOKAL300 campaign under the theme Lindungi Jenama Lokal, Tembusi Pasaran Global, to encourage more local MSMEs to register their trademarks and safeguard their brands.

She said the initiative offers a RM300 reduction in trademark registration fees, lowering the cost to RM650 for 10 years of protection, making IP registration more accessible for small and medium enterprises seeking to grow their brands and compete on a global scale.

“It is also vital for entrepreneurs to focus on innovation and product distinction. Through continuous industry engagements and support from platforms like TikTok Shop, we hope to see more Malaysian brands expanding online and growing into household names capable of competing confidently on the global stage,” she added.

This year, TikTok Shop 11.11 Mega Sale is spotlighting special #JomLokal Flash Sale deals from Malaysians' favourite homegrown brands, offering shoppers the opportunity to maximise their savings with market-competitive offers.

Online shoppers nationwide can also enjoy Unlimited Free Shipping, stackable vouchers up to 30 per cent off, Buy 1 Free 1 deals, and more on TikTok Shop throughout the 11.11 Mega Sale from now until Nov 11.

“TikTok Shop is also hosting its first on-ground 11.11 Mega Sale Carnival in Malaysia from Nov 7 to 9 at Pavilion Bukit Jalil Exhibition Centre, which will be open to the public from 10 am to 10 pm daily.

“The three-day event will deliver an immersive offline-to-online (O2O) Shoppertaiment experience that seamlessly blends live entertainment with real-time e-commerce,” the statement read.

The public can also look forward to exciting performances and appearances from top local content creators and celebrities, including Phei Yong, Fizo Omar, Khairul Aming, Alif Satar, Khai Bahar, and more, while discovering amazing offers across more than 60 booths at the 11.11 Mega Sale Carnival.

There will also be a concert starting at 7 pm on Nov 8, featuring Ziana Zain, Amsyar Lee, and other amazing artists LIVE on the official @tiktokshop_my account on the TikTok app.

For more information about TikTok Shop 11.11 Mega Sale and carnival, please visit: https://vt.tiktok.com/ZSHcSKaFYRUb4-1ZGaj/ 

-- BERNAMA