Ad Banner
 GENERAL > NEWS

Demand For Premium Seafood In Sabah Skyrockets Ahead Of CNY

16/02/2026 07:12 PM

By Syed Iylia Hariz Al-Qadri Syed Izman

KOTA KINABALU, Feb 16 (Bernama) -- The supply of seafood, particularly premium fish, becomes a major focus each year ahead of Chinese New Year, with high demand causing prices to rise, especially for certain species in Sabah.

Sabah and Labuan Chinese Chamber of Commerce deputy secretary, Weal Cheoh said seafood such as prawns and deep-sea fish, including suno and Chinese pomfret brought from Tawau, are always the top choice for Chinese families for reunion feasts.

Ad Banner
Ad Banner
Ad Banner

According to Weal, who is also Papar Chinese Chamber of Commerce president, the increased demand has impacted prices, particularly for Chinese pomfret, which previously sold at around RM100 per kilogramme, now fetching between RM140 and RM160 per kilogramme depending on size.

“Every time Chinese New Year approaches, seafood becomes a festive dish. Deep-sea fish is always the top choice, along with prawns and abalone. This is normal due to high demand.

“We celebrate the festival with big meals, like reunion dinners. So many families, even those with moderate income, can afford to buy them,” he told Bernama when met today.

Weal explained that the price increase for seafood is temporary and typically occurs during festive seasons, with prices and supply usually stabilising within the first five to 10 days of the celebration.

He said traders and consumers generally make early preparations, including buying frozen seafood to ensure sufficient supply throughout the festive season.

“Usually, the Chinese community prepares in advance, which is why frozen seafood can be purchased. So for traders or the general public, some do make early preparations for large festival stocks,” he said.

Meanwhile, he said imported items such as oranges and vegetables are not facing serious supply issues, and prices are more stable compared with last year due to currency factors.

For chicken and eggs, he said the situation in Papar and Kota Kinabalu is under control with consistent supply from major suppliers, while demand for eggs among the Chinese community is not as high as in other festive seasons.

Bernama’s survey at Pasar Kepayan and Donggongon found some items were sold out as early as 10 am, while several Chinese traders and suppliers had already started their holidays.

Fish trader Ardi Labado, 32, said seafood supply is expected to be slightly affected when suppliers go on holiday, though this is only for a short period and has made some stock preparations even though fish cannot be stored for long due to freshness.

“The holiday is only one day. There might be slight disruption, a bit crowded. It will be okay after Chinese New Year,” he said.

Meanwhile, vegetable trader Lomisi Ingang, 56, said the supply is still sufficient as suppliers prepared early, and he increased stock to ensure daily needs of customers are met throughout the festive season.

“For now, I have taken additional stock for daily needs. Prices have risen slightly; I bought from wholesale shops, and it increased by about RM1,” he said.

He added that items likely to be limited include eggs, chilies, oranges, and certain vegetables with high demand, as well as soy-based products such as tempeh and tofu.

-- BERNAMA

 

 

 


 


BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies.

Follow us on social media :
Facebook : @bernamaofficial, @bernamatv, @bernamaradio
Twitter : @bernama.com, @BernamaTV, @bernamaradio
Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial
TikTok : @bernamaofficial

© 2026 BERNAMA   • Disclaimer   • Privacy Policy   • Security Policy