MBOR Recognises US Pizza For Having "Most Halal Certified Local Pizza Outlets"

KUALA LUMPUR, June 7 (Bernama) -- Homegrown pizza chain US Pizza has officially entered the Malaysia Book of Records (MBOR) for having the "Most Halal Certified Local Pizza Outlets" in the country.

In a statement, US Pizza said the recognition was presented during a ceremony at the DPULZE Shopping Centre in Cyberjaya yesterday, attended by media representatives, key opinion leaders, business partners, suppliers, vendors and fans.

The event also featured radio host, DJ, entrepreneur and former minister Khairy Jamaluddin, who took on the role of guest store manager for the day.

US Pizza chief executive officer Deric Yeo said the MBOR recognition was based on the chain's commitment to 100 per cent halal certification across all its outlets, a standard he noted reflects its respect for all Malaysians.

"We don't do this because we have to. We do this because every Malaysian deserves to eat with peace of mind, which is a responsibility and respect. That is what homegrown brands should stand for," he said in the statement.

Yeo also clarified a long-standing misconception that US Pizza is an American brand, stressing its local roots by stating that the company is 100 per cent Malaysian, born and built locally, as a local brand for local people.

He also thanked the chain's suppliers and vendors, acknowledging them as the backbone of the company’s success, adding that it would not be where it is today without their quality ingredients and trust.

Moving forward, Yeo said the chain plans to expand its footprint further while keeping its halal certification and local identity at the core of its business operations.

"Thank you to Malaysian Franchise Association chairman Datuk Dr Radzali Hassan, our directors, business partners, suppliers, vendors, media friends, key opinion leaders and most importantly, our fans. This is Malaysia's own," Yeo said. 

During the event, fans of US Pizza and Khairy took part in interactive games with key opinion leaders to win prizes and fresh pizza, with supporters cheering them on amid a lively atmosphere as Yeo tossed dough and served pizzas straight from the oven.

Meanwhile, Khairy said he has always believed in supporting homegrown brands and that US Pizza is truly Malaysian.

"Today was about rolling up my sleeves and having fun with fans, and the pizza was delicious," he said. 

-- BERNAMA