KUALA LUMPUR, June 30 (Bernama) -- The Ministry of Domestic Trade and Cost of Living (KPDN) has expanded the RAHMAH Sales programme to e-commerce through the online Jualan Ihsan RAHMAH initiative in collaboration with TikTok Shop.
Its minister Datuk Armizan Mohd Ali said TikTok Shop is the first e-commerce platform to partner with KPDN to extend the RAHMAH Sales concept online, making it easier for consumers to purchase essential goods at affordable prices.
Under the programme, consumers can purchase selected essential goods comprising 75 stock keeping units (SKUs) at discounted prices from participating retailers HeroMarket and KedaiFGV via TikTok Shop.
"There were suggestions that we should introduce RAHMAH Sales online. However, when the government implements any initiative, it has to consider all aspects based on the resources available.
"Fortunately, before the government rolled out an online RAHMAH Sales programme, TikTok pioneered the online Jualan Ihsan RAHMAH initiative," he said after officiating the JomLokal 2026: Lokal Jaga Lokal Festival and launching Jualan Ihsan RAHMAH at Ampang here today.
Also present was TikTok Shop Malaysia senior director of Strategic Partnerships, Nur Azre Abdul Aziz.
Armizan said TikTok Shop is contributing RM180 million to implement three key components of the programme, including discount vouchers offering savings of up to 30 per cent on selected essential goods.
The collaboration also provides zero per cent commission for 56 product subcategories, reduced platform fees for another 39 subcategories, and a RM2 shipping rebate for every eligible order nationwide to help lower sellers' operating costs and consumers' online shopping expenses.
"The programme has three main objectives: to elevate local products, help address the cost of living and support entrepreneurs in increasing their income," he said.
Armizan said the programme also complements the Buy Malaysian Products Campaign (JOM MALAYSIA), launched on June 27, by promoting a whole-of-nation approach to supporting local products, services and entrepreneurs.
-- BERNAMA
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