Prudential Collaborates With Pandai To Offer Financial Literacy For Primary Schools

KUALA LUMPUR, Aug 25 (Bernama) -- Prudential Assurance Malaysia Berhad (PAMB) has collaborated with Pandai Education Sdn Bhd (Pandai) to offer primary school students access to the Cha-Ching financial literacy curriculum on the Pandai App and web portals to facilitate their growth in financial literacy.

The partnership allows over 625,000 students on the Pandai platforms free access to six Cha-Ching lesson plans on the fundamentals of money management that include a Cha-Ching music video and activities on earn, save, spend and donate, as well as quizzes.

PAMB chief marketing and partnerships distribution officer Eric Wong said it was among the company’s core efforts to equip families and children with financial knowledge, confidence and awareness to help them make informed financial choices in life.

“Our partnership with Pandai Education gives more students access to a critical life skill that will influence their ability to lead a sustainable lifestyle in the future,” he said in a joint statement today.

Meanwhile, Prudence Foundation executive director Marc Fancy said through the collaboration they can contribute to and create a better future for the next generation and support the United Nations Sustainable Development Goals (SDG).

“Through our Cha-Ching programme, for over a decade, we have been providing children with the skills, knowledge and values around money management that will help them navigate a more financially secure and successful future,” he added.

In the same statement, Pandai chief operating officer Suhaimi Ramly said the partnership was its first venture into an enrichment programme that extended learning beyond the classroom, and gave students access to necessary life skills.

Cha-Ching is a financial education programme for children created and developed by Prudence Foundation, the community investment arm of Prudential plc, and is managed by PAMB in Malaysia with an aim to educate children on the fundamentals of money management and instill money-smart skills. 

Pandai is an online learning application that helps school students aged seven to 17 years old learn and improve their grades through game-like lessons aligned with Malaysia’s curriculum standards.

Since 2016, PAMB has successfully delivered the Cha-Ching curriculum to approximately 151,865 students in 1,031 schools across seven states and the digital integration within the Pandai App will make it possible to continue connecting with students from across Malaysia through an enjoyable and interactive learning experience.

-- BERNAMA