Intermark Mall Launches Vintage Lunar Splendour CNY Campaign

KUALA LUMPUR, Jan 7 (Bernama) -- Intermark Mall launched its ‘Vintage Lunar Splendour’ Chinese New Year celebration campaign today, transforming the mall into a journey-back-in-time experience where the opulence of Old Shanghai comes to life until Feb 16.

Intermark Mall’s general manager (marketing) Evelyn Woon said the timeless charm of the Old Shanghai era was chosen as the campaign’s theme due to its cultural richness, artistic expression and sophisticated lifestyle.

“This Chinese New Year, it would be nice to have something reminiscent of the past glorious years, Old Shanghai being the best theme full of Chinese heritage and cultural elements, to engage and bring the people together.

“In addition, Intermark Mall is strategically located in Ampang Park, which is not only next to the LRT and MRT stations, but also a sanctuary for both office workers and expatriate families around the area, so we see Vintage Lunar Splendour as an eye-catching experience for locals and foreigners alike,” she told Bernama when met after the campaign launch here.

Intermark Mall’s parent company, Pavilion REIT Malls said in a statement that the Chinese New Year Market in place for the campaign offered festive essentials and gifts from premium retailers, including Jaya Grocer, Hank's, Living Circles Concept and Carven Ong Couture.

“This curated marketplace perfectly complements the nostalgic ambiance of Old Shanghai, providing visitors with both traditional and contemporary festive offerings. The Ground Floor Atrium transforms into a glamorous theatre of nostalgia, with stunning decorations inspired by the golden age of the Bund.

“This theatrical wonderland celebrates the era's elegance, culture, and artistic heritage, offering a captivating experience for all visitors. Adding to the allure, the celebration highlights include vibrant Lion Dance performances and enchanting Golden Tunes performances by Serena See,” the company said.

Shoppers can immerse themselves in the vintage charm through special workshops, such as traditional Do-It-Yourself Rouge Making by Sutekina Handmade, as well as create timeless memories with a glamorous makeover and photography session at the Makeover Studio by YoungGeneration Studio.

Intermark Mall will also reward its shoppers with festive exclusive redemptions, where they will receive limited-edition angpow packets with every single receipt of RM188 spent (RM150 for Public Bank cardholders).

Those who spend RM388 (RM288 for Public Bank cardholders) may collect special edition cups, with two new designs released every fortnight.

“For an elevated experience, shoppers spending RM688 and above can enjoy a complimentary Vintage Lunar Splendour makeover and photography session worth RM790 (limited to the first five shoppers every Friday and Saturday).

“Those spending RM388 and above can enjoy the same experience at a special price of RM88 (regular price RM288). Additionally, the mall's top spender will receive a Family Portrait Session worth RM2,988,” it said.

-- BERNAMA