Guardian Malaysia’s 'Skin So Super' Campaign Champions The Power Of Healthy Skin

KUALA LUMPUR, July 31 (Bernama) -- Guardian Malaysia, the country’s leading health and beauty retailer, held a nationwide campaign themed ‘Skin So Super’ from July 2 to 29, in conjunction with the recent World Skin Health Day, which carried the theme ‘No Health Without Skin Health’.

In a statement today, it said the campaign, which celebrated not only great-looking skin but also the functionality, health and well-being of it, took place at all stores nationwide, and culminated in the 1st Skin So Super Atrium Experience event at Sunway Pyramid on July 26 and 27.

Guardian Malaysia marketing director Anna Ng said the ‘Skin So Super’ campaign, along with the inaugural 1st Skin So Super Atrium Experience event, was a reimagination of how shoppers should care for their skin and overall well-being.

“When our skin is healthy, well-being follows and vice versa, when we are well within, our skin glows on the outside,” she said.

She said that besides the major categories of skincare, which are amongst the most common of skin concerns, namely derma/sensitive, brightening & suncare, youth boosting (anti-ageing) and acne, there is also the support of health and well-being brands.

“We believe that Guardian Malaysia, as the No.1 Health and Beauty Retailer, is your trusted and preferred go-to destination for everything skincare,” she said.

Anna said shoppers who had the opportunity to walk into any Guardian Malaysia store or attend the first Skin So Super Atrium Experience event at Sunway Pyramid were able to speak with a Guardian pharmacist or the brand’s beauty advisor about any skin concerns they might have had.

For consumers and shoppers who’d preferred to learn more and shop online, Guardian Malaysia also had an interactive Skin So Super campaign page on its website.

It added that the 1st Skin So Super Atrium Experience event featured brand booths, workshops, live demonstrations, wellness sharing sessions and personalised skin consultations by experts.

Visitors enjoyed special discounts, purchase-with-purchase and gift-with-purchase promotions, as well as exclusive workshops for Myguardian Rewards members.

Attendees explored the Beauty Zone - comprising Skin Lab, Acne Zone, Healthy Ageing and Sun Smart Zones - and the Wellbeing Zone, including Inner Wellness and Power Up Zones, with various interactive activities.

With 100 brands present, shoppers had the opportunity to learn, discover and purchase a wide range of skincare products.

-- BERNAMA