IPPTAR Committed To Enhance Media Professionalism In Age Of AI

KOTA KINABALU, July 31 (Bernama) – The Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) is committed to enhancing the professionalism of the media community, especially journalists, through various courses including exposure to artificial intelligence (AI) technology in line with digital transformation and the evolving media landscape.

Its director, Roslan Ariffin, said courses on AI are crucial because the ability of the media community to adapt to and leverage the latest technologies is key to remaining competitive and relevant in an increasingly challenging digital era.

He said AI is no longer just a “jargon” but an essential tool in making journalistic tasks faster and more efficient, from idea generation, draft writing, and audio transcription to data analysis.

“The knowledge gained throughout this course is hoped to be applied and subsequently improve the quality and reach of news delivered to the public.

“Continue to explore and adapt to new technologies because the media landscape will constantly evolve,” he said during the closing ceremony of the 'SMART Journalism Course: AI Tools for Faster, Smarter Reporting' organised by IPPTAR here today.

A total of 25 media practitioners from various Sabah news agencies participated in the three-day course, which concluded today.

Roslan said IPPTAR hopes the course will provide significant added value to the skills and knowledge of journalists in Sabah.

Meanwhile, speaking to reporters, Roslan said IPPTAR plans to organise more regular courses and training sessions specifically for media practitioners in Sabah to further strengthen their skills in the field.

This includes conducting courses in Kota Kinabalu or inviting Sabah-based media personnel to Kuala Lumpur to attend focused training sessions, not only on AI technology but also on other topics such as photography, graphics, and drone operation, he added.

-- BERNAMA