Virtual Racing Meets Journalism In First-of-its-kind Grand Prix In Kuching

KUCHING, Aug 2 (Bernama) – A total of 17 journalists from nine media organisations in Sarawak took part in the inaugural Initial M: Media SIM Racing Grand Prix held here today.

The tournament, a groundbreaking initiative that brought together media, technology and corporate potential in Sarawak’s growing e-sports arena, was organised by Metadise Electronic Sports Club (MESC), in collaboration with Hazel Communication and Solutions Sdn Bhd (HazelComms) as well as the Kuching Division Journalist Association (KDJA).

MESC and Hazelcomms in a joint statement said the race was held at Metadise Sim Racing here, while the qualifying rounds determined the seven elite teams that will advance to the Final Time Attack Round on Aug 30, competing on a simulated Sepang Circuit for the ultimate title.

“The event unites nine media organisations and 17 journalists in a dynamic shift from traditional storytelling to immersive virtual racing, demonstrating the exciting potential for marketing, branding, and audience engagement,” it said.

MESC president Afiq Fadhli Narawi, in the statement, said this initiative not only showcased the power of immersive engagement but also set the stage for corporate brands to harness sim racing as a bold, interactive platform. 

“What we’re seeing with the Initial M Sim Racing Grand Prix is the media taking the lead in a new kind of race, one that blends digital innovation with real audience impact. The media have kicked off the momentum, and now it’s time for the corporate world to get behind the wheel,” Afiq Fadhli said.

He said the pioneering competition positions e-sim racing as a strategic platform that connects media professionals, unlocks new content possibilities and encourages innovative collaboration within the industry

Meanwhile, HazelComms managing director, Hazel Jasni said the event came as a new frontier where media and motorsport converge in real time, which exemplified a progressive model for brand-media collaboration within the evolving e-sports landscape.

KDJA  president Ronnie Teo commended the programme and expressed gratitude for the opportunity given to Kuching media personnel to experience sim racing firsthand through this inaugural tournament. 

“Having the chance to truly experience and immerse ourselves in the world of sim racing gives us a deeper appreciation and a better understanding of the sport's potential. We look forward to more of such engagements in the future to continue broadening the media's horizons,” Teo said.

The statement said the upcoming final on Aug 30 promised a high-energy showdown, complete with awards, exclusive recognitions and high-value content opportunities that would elevate media visibility and brand partnerships alike. 

-- BERNAMA