Guigang's 15th Lotus Culture Series Blooms, Driving Tourism, Smart Cultural Growth

KUALA LUMPUR, Aug 18 (Bernama) -- Guigang, Guangxi in China, has officially launched the 15th Lotus Culture Series, a multi-month celebration that blends tradition, culture, and technology to fuel the city’s booming tourism sector.

Running from July to October, the event will feature theatrical performances, poetry contests, and the selection of “Top Lotus-Viewing Spots”, all aimed at deepening visitor engagement and cultural pride.

Endowed with exceptional ecological strengths, Guigang is building an ecotourism destination serving the Guangdong-Hong Kong-Macau Greater Bay Area and ASEAN, with its "Three Mountains, One Gorge, One Culture" as the core.

Currently, the city boasts 52 national A-level tourist attractions, 37 rural tourist areas rated four-star or above, and 17 themed tourism camps, while its brand "Camping Paradise, Carefree Guigang" is gaining increasing acclaim.

According to the Publicity Department of Guigang City in a statement, Guigang welcomed over 32 million tourists in the first half of 2025, generating 30.121 billion Chinese yuan in tourism revenue, up 12.88 per cent and 13.87 per cent year on year, respectively. (100 Chinese yuan = RM58.82)

To extend its reach, the city is leveraging performances and events to boost urban development, which include the Guangxi division of the "Village Basketball Association", the "Douyin Football Carnival", the "Gangren Gangye Concert", along with the hosting of the 15th National Games Basketball Qualifiers, highlighting its reputation as a "City of Sports, Capital of Leisure".

The Douyin event alone earned 1.83 billion online exposures, pushing Guigang into the top three of Douyin's city search rankings. These events generated significant spikes in hotel stays and local consumption, demonstrating a clear “event-driven, extended-stay” tourism pattern.

To sustain this momentum, Guigang is stepping up its three-year intensive campaign for the cultural and tourism industry, signing 22 new projects worth 2.401 billion Chinese yuan and accelerating 42 key cultural and tourism projects in the first half of 2025.

The city is also pushing forward with “culture-tourism + AI” integration, recently launching an artificial intelligence (AI)-powered interpretation system at the Pingnan County Museum.

With the Lotus Series in full bloom, Guigang once again embraces its millennium-old heritage as the “Lotus City”—inviting the world to explore its vibrant mix of natural beauty, cultural depth, and technological innovation.

-- BERNAMA