WTC2025 Kicks Off In Melaka, Explores Key Global Tourism Dimensions

MELAKA, Sept 28 (Bernama) -- The World Tourism Conference 2025 (WTC2025), which kicked off today, serves as a crucial platform for exploring three key dimensions of global tourism, said Melaka Chief Minister Datuk Seri Ab Rauf Yusoh.

He outlined the three critical areas as empowering economies through inclusive tourism, scaling sustainable tourism from policy to practice, and embracing tourism in the age of artificial intelligence and innovation.

“Today, we are united by a shared vision -- a vision of sustainable growth, inclusive participation, and transformative tourism that begins here in Melaka, not only for Malaysia but for the entire world.

“As we embark on these discussions, let us remember that tourism is more than just an economic activity. It is a powerful force that connects cultures, inspires innovation, and fosters understanding among nations,” he said during his keynote address at the conference.

Also present was Minister of Tourism, Arts and Culture Datuk Seri Tiong King Sing.

Citing Melaka’s status as a UNESCO World Heritage City, Ab Rauf said the state is a living testament to how heritage and modernity can harmoniously coexist.

“We ensure that sustainability is not an afterthought, but a fundamental element of our planning and development.

“We proudly embrace our diversity and remain committed to preserving both tangible and intangible heritage -- from historic monuments and timeless architecture to traditional arts, crafts, cuisine, and languages. This safeguards the essence of our identity and inspires future generations,” he said.

Guided by the conference theme “Tourism and Sustainable Transformation: Inclusive, Resilient, Regenerative,” Ab Rauf affirmed that Melaka is ready to inspire the world by proving it is not only a state rich in history but also a dynamic city shaping the future of sustainable living.

He added that the ideas shared at WTC2025 have the potential to transform communities, preserve shared heritage, and create sustainable opportunities for generations to come.

“Let us leave this hall determined to turn vision into action, ensuring that the legacy of WTC2025 will be felt across the globe for years to come,” he said.

-- BERNAMA