Korean Air Introduces New Brand Logo For First Time In 41 Years

SEOUL, March 11 (Bernama-Yonhap) -- Korean Air Co, South Korea's flagship air carrier, on Tuesday introduced a new brand logo, marking the airline's first major brand update in 41 years.

Korean Air revealed its new brand logo at a media event held at a company hangar in western Seoul,  Yonhap news agency reported. 

The design retains the airline's signature Taegeuk symbol and places it alongside the airline's name in a new logo format.

Instead of the previous red and blue color scheme, the symbol now features a single-tone dark blue color, referred to as "Korean Air Dark Blue."

"The simplified expression delivers a modern and premium image befitting of a leading national airline, while the elegant lines of the Taegeuk symbol convey both dynamic energy and beauty," Korean Air said in a statement.

The redesign aligns with the global trend toward minimalism while maintaining Korean Air's heritage, the company added.

The airline also unveiled its new aircraft livery, or the exterior insignia for planes, with the first repainted model being the Boeing 787-10 introduced in July.

The new design prominently displays "KOREAN" in large lettering on the aircraft's forward fuselage, but without "AIR" from the company's full name.

The company explained that this reflects Korean Air's confidence in its status as South Korea's flagship carrier.

Korean Air Chief Executive Officer (CEO) Cho Won-tae emphasized the airline's commitment to connectivity and customer experience.

"The unified Korean Air will focus on linking people and the world through air travel, enhancing safety systems and fostering trust with stakeholders to contribute to a better society," Cho said.

-- BERNAMA-YONHAP