Malaysia Fest Expo Serves As Gateway To Grow Local Product Market In Singapore

By Nur Ashikin Abdul Aziz

SINGAPORE, July 31 (Bernama) -- Malaysia’s agri-food exports to Singapore are expected to rise further beyond the nearly RM11 billion recorded last year, driven by increased participation of entrepreneurs in events such as Malaysia Fest 2025, which kicked off on Thursday.

Malaysia’s High Commissioner to Singapore, Datuk Dr Azfar Mohamad Mustafar, said the expo—now in its eighth edition—provides an ideal platform for Malaysian entrepreneurs to expand their market reach in Singapore, with support from the Federal Agricultural Marketing Authority (FAMA).

“The value of Malaysia’s agri-food exports to Singapore grew from RM8.5 billion in 2022 to nearly RM11 billion in 2024.

“This reflects strong interest and high demand for Malaysian products in the Singaporean market, particularly in food, tropical fruits, and health-related items,” he said at the official opening of Malaysia Fest 2025 on Thursday.

Azfar also noted that the hosting of Malaysia Fest holds special significance this year, coinciding with Malaysia’s ASEAN Chairmanship in 2025, and serves as a strategic platform to showcase the richness of local products, cultural heritage, and the country’s unique tourism offerings on the international stage.

Organised by MegaXpress International in collaboration with the Ministry of Agriculture and Food Security through FAMA, this year’s expo features 321 booths—the highest in its history—with participation from 220 entrepreneurial companies.

In addition to agri-food products, the expo also features tourism packages, cosmetics, and apparel.

FAMA Chairman Aminuddin Zulkipli said the agency has observed increasing popularity of Malaysian exotic agri-food products among Singaporean consumers based on their participation in the expo.

This year, FAMA introduced fruits such as limau susu from Sarawak, Pitaya Twin (dragon fruit) from Negeri Sembilan, and bamboo shoots from Perak to test their market potential in Singapore.

“From our observation on the first day of Malaysia Fest, these products have certainly attracted attention. We will ensure sufficient stock throughout the four-day event,” he told Bernama.

Overall, FAMA brought in 10 tonnes of tropical and seasonal fruits, along with 1,500 stock keeping units (SKUs) for the expo.

The event is expected to attract over 180,000 visitors, with FAMA targeting total sales of up to RM15 million.

Malaysia Fest 2025, themed "Unlock The Treasures of Malaysia", runs from July 31 to August 3 at Halls 5A and 5B, Singapore Expo, from 10 am to 10 pm.

--BERNAMA