AIA poll: Malaysians more health-conscious amid COVID-19

KUALA LUMPUR, Aug 18 -- A heightened awareness of the importance of health among Malaysians has begun to emerge following the COVID-19 pandemic, with a recent poll conducted by AIA during the Movement Control Order (MCO) period revealing that more Malaysians are showing interest in improving their health.

AIA chief executive officer Ben Ng said the poll shows 45 per cent of them working out more, while 43 per cent have been eating more healthily since the start of the MCO.

“In line with this, AIA saw a need to broaden their health offerings with two new plans that not only protect Malaysians in time of illness, but also further empower them to take steps to live healthier lives,” he told media at the launch of the plans here today.

The plans -- A-Life Beyond Critical Care and A-Plus Total Health -- support customers’ health in every way, from prevention and early detection through AIA Vitality and health screening, all the way through treatment and recovery, ensuring that they will always have access to quality care.

“The launch of A-Life Beyond Critical Care and A-Plus Total Health is a continuation of our efforts in AIA to ensure that fellow Malaysians have access to solutions that will deliver on these three fundamentals in their health journey -- prevention, protection and support,” he said.

A-Life Beyond Critical Care is AIA’s pioneer critical illness plan that provides coverage for a total of 180 conditions with end-to-end critical illness protection, by addressing the protection needs of customers throughout all stages of their journey in coping with a serious illness.

This plan provides a 100 per cent lump-sum payment at all stages of diagnosis, including both early and intermediate discoveries. 

On the other hand, A-Plus Total Health is a Takaful health plan that acts as a one-stop health solution for the entire family, enabling the customer to include up to six family members under a single plan.

This plan was designed for customers who prefer Takaful solutions and are looking for an all-round flexible health plan that provides access to quality care.

The plan comes with features and benefits that help customers understand and manage their health, illness and recovery, giving them end-to-end protection support.

“These new additions to our Total Health Solution portfolio have been developed with an in-depth understanding of what customers need and want in their health and medical coverage.

“We are thrilled to be able to provide solutions that answer those needs and wants, whilst continuing to stay true to AIA’s purpose of enabling healthier, longer, better lives,” he said.

At the launch, AIA also revealed that it is offering a three-month free membership with AIA Vitality, its unique behavioural change programme that puts individuals in control of their health, life and wellbeing.

This special offer is available to all existing or new customers who purchase any new life insurance policy or participate in any Takaful plan from Aug 5 to Sept 30, 2020.

“We are excited to extend the AIA Vitality programme to more Malaysians through this offer, giving them an opportunity to experience the benefits of this programme and how it can help empower them to make positive, healthier choices every day,” he added.

-- BERNAMA