Enter Sensegen, the innovation in natural, clean ingredients

KUALA LUMPUR, Feb 16 -- Sensegen, southern California’s new taste, smell, and beauty business, enters the ingredient market as the first 100 per cent biotechnology-based solution provider serving these markets.

Emerging as The Science of Good Sense™, Sensegen’s brand launch marks an 18-month incubation previously under the name Blue California Flavors and Fragrances, according to a statement.

“We’re charting our course in clean and sustainable taste, smell, and beauty in a new and exciting way. Under one roof, perfumers, flavorists, biologists, and chemists are working together, inspired by nature, and disciplined by science,” said chief value creation officer, Kathy Oglesby.

“Sensegen is committed to supporting brands to meet consumers’ expectations of reducing the environmental footprint of their products and inspiring repeat purchases.”

Collaborating in their modern and well-equipped Creative Center, the designers are market-focused on biotechnology-based ingredient solutions to design and customise clean-label collections.

The Creative Center is full service and state-of-the-art in capability, housing flavour, fragrance, cosmetic, and personal care creation teams supported by analytical chemistry, applications development, and sensory science teams.

Taste, smell, and beauty brands are encouraged to peruse Sensegen’s new website sensegen.com to gain insight into Sensegen’s collections, provenance, philosophy, biobased technology, sensible ingredient innovation process, transparent business practices, and sustainability position.

Sensegen’s new market focus is evolving into three pillars namely, Taste (Food and Beverages); Smell (Air Care, Home Care, Fabric Care, Personal Care, and Fine Fragrance); and, Beauty (Personal Care, Hair and Skin Care, and Cosmetics).

“We’re driving the pipeline of taste, smell, and beauty into the 21st century with the guidance of nature and science, driven by the ‘savoir faire’ of the fragrance, flavour, and cosmetic industries,” concluded Oglesby.

-- BERNAMA