Live Board Utilises Ntt Docomo’s Carrier Roaming Data To Enable Dooh Media Planning

KUALA LUMPUR, Sept 13 (Bernama) -- LIVE BOARD Inc has successfully utilised NTT DOCOMO's carrier roaming data (roaming ID data) to analyse information on the location of inbound tourists, finding signs of recent recovery in foreign travellers to Japan.

LIVE BOARD is an operator of a digital out-of-home (DOOH) ad network that achieves data-driven targeting and effectiveness verification.

In addition to the existing criteria for out-of-home (OOH) media planning, such as circulation data and reputation of the area concerned, the company has incorporated such analytical data into DOOH media planning (primary analysis) for advertisers, enabling more sophisticated and efficient ad delivery.

According to a statement, roaming ID data refers to the overseas carrier data obtained when inbound tourists connect to NTT DOCOMO's network.

By analysing the data along with base station location information, it has become possible to understand the characteristics of inbound tourists, including "when", "where" and "which country's visitors" are present, within the DOOH screen of the LIVE BOARD marketplace, covering a total of 26,400 or more screens in nine cities across Japan.

Leveraging roaming ID data, LIVE BOARD has conducted a comprehensive analysis of inbound tourist data from among the 26,400 screens connected to its nationwide marketplace.

This dataset enables the ranking of screens based on the highest percentage of visitors from each country, providing valuable insights for strategic planning.

LIVE BOARD will continued to expand its network every day, not only by installing its own new screens, but also by aggregating screens from partners across the country.

-- BERNAMA