KUALA LUMPUR, Dec 8 (Bernama) -- Co-opbank Pertama (CBP), in collaboration with True Mix Sdn Bhd, is offering the smart cooking appliance Thermomix with a low monthly payment package through personal financing at the bank.
CBP Chief Executive Officer Mohd Rafis Makhtar said that the introduction of the package gives a new market segmentation for CBP, targeting customers who wish to own a Thermomix while indirectly increasing the bank's customer base.
“With this package, customers can own a Thermomix with very low monthly payments as CBP is offering a package which will be tailored to customer preferences,” he said in a statement.
He said the collaboration will also enhance the visibility of the CBP brand through demonstrations of Thermomix usage in various marketing activities of the bank.
Meanwhile, True Mix Sdn Bhd director Jenny Ooi said expressed delight in collaborating with CBP, which is becoming increasingly popular among the Malaysian communities.
“We believe that through this collaboration with CBP, financing for Thermomix as low as RM3 per day will enable more households to afford easier cooking and foster healthier eating habits,” she said.
Applications can be made at all CBP branches, and further information about the financing can be found on the website cbp.com.my.
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