Improving Organisational Striucture - Focus Of Fama's Direction

KUALA LUMPUR,  Feb 27 (Bernama) --Improving the organisational structure of the Federal Agricultural Marketing Authority (FAMA) is among the 12 efforts listed in the agency's direction for the period 2023 to 2026.

Its director-general, Abdul Rashid Bahri said this was to improve and ensure the agency's leadership is on the right track in line with the era of digitalisation.

"FAMA is 59 years old this year, so we will see a change of leadership between the old generation and the young generation in these two years.

“Then we will also empower the experience, knowledge and expertise of the staff because, with the changing world, it is now more urgent for us to change especially in the digital era which is more geared towards Artificial Intelligence (AI)," he told Bernama.

He said the focus will also be on efforts to expand FAMA's powers by amending  Section 3 of the Federal Agricultural Marketing Authority Act 1965 (act 141) on the function of the authority to upgrade its role as the national food security agency.

Abdul Rashid said FAMA will also focus on improving the Marketers’ Registration Regulations and the Grading, Packaging and Labeling (GPL)  Regulations.

FAMA will also intensify efforts to help youth venture into agriculture through special programmes such as New Breed Market Entrepreneur (NBME) and the Marketing Partner Contract (RPKP)  to improve their adaptation towards digitalisation.

 "We will guide them, for example, if they want to export their products, what they need to do, how to do the costing, to meet potential importers, we help them in such services," he said.

He said FAMA will also continue to organise the MADANI Agro Sales Programme and this year,  the target is to hold 5,000 sales sessions to assist the government in its efforts to reduce the cost of living.

 "Last year we successfully implemented 5,271 programmes and we reached the target. This year we will continue the sales programme and until the middle of February we have implemented almost  720 sales sessions,” he said.

-- BERNAMA