Owning And Upgrading Smart Home Appliances Made Easy With Lg Rent-up

KUALA LUMPUR, March 6 (Bernama) -- Global leader in home appliances LG Electronics Malaysia (LG) today launched its first comprehensive home appliance rental service in the country, LG Rent-Up.

LG managing director Justin Choi said the rental programme enables Malaysians to acquire and update smart home appliances by providing a flexible rental period ranging from five to seven years, depending on the selected range of products.

"With LG Rent-Up, every consumer can have the opportunity to experience the cutting edge features and functionalities of the nine products offered",”  he said at the LG Rent-Up launching ceremony here, today.

He added, the nine LG products offered in this rental programme range from water purifiers, air purifiers, air conditioners, washing machines, dryers, refrigerators, smart TVs, vacuum cleaners and smart wardrobes.

Besides that, LG head of product marketing Sam Hoo said the rental programme includes regular maintenance service by LG technicians throughout the rental period.

"For example air conditioner, comes with complimentary installation and maintenance service every six to 12 months to ensure the product performs at the optimum level.

"Customers can also intergrate and control the LG products with LG ThinQ app, creating a connected ecosystem within their home, managing all LG products in one place, be it at home or on the go," she told members of the media when met after the launch.

In addition,  Sam said LG Rent-Up programme includes free delivery service for all nine offered products, expert consultation and  standard warranty throughout the rental period.

She said the introduction of the rental programme consisting nine products was driven by customer demand since the launch of water purifier and air purifier rental packages by LG in 2019.

"Until 2023 for five years we received good response from our customers about the rental packages and they started asking when we are going to introduce other products like refrigerator and washing machine," she said while explaining that the demand for LG rental products increased from 35.13 percent in 2021 to 82.68 percent in 2023.

She mentioned that due to the increasing demand for rent-to-own products, LG Rent-Up, which is the first of its kind launched by LG in Malaysia, is set to be introduced in Thailand, Taiwan, and India in the upcoming years.

--BERNAMA