MALAYSIAN ENTERPRISES URGED TO MAKE AI A TOP PRIORITY -- SAS INSTITUTE

By Siti Noor Afera Abu

KUALA LUMPUR, April 28 (Bernama) -- Malaysian enterprises are encouraged to prioritise responsible Artificial Intelligence (AI) to fully tap into the potential benefits of generative AI and its innovations, according to the AI and analytics platform provider, SAS Institute Inc.

Amir Sohrabi, SAS regional vice president and head of digital transformation for Emerging Europe, Middle East and Africa (EMEA), and Asia, said it is important for business leaders to prioritise responsible AI, whether they are already implementing AI use cases or are still in the planning phase.

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He said organisations need to recognise that ensuring responsible AI is a collective responsibility involving all stakeholders in an AI system.

"(Effective) oversight must be spearheaded by the executive management team, focused on ensuring that responsible and trustworthy AI is the top priority for everyone.

"By closely monitoring and auditing AI operations, organisations can quickly identify and address any issues, thereby proactively mitigating concerns before they escalate," he told Bernama.

Citing the MyDigital report, Amir said that the generative AI has the potential to unlock US$113.4 billion (US$1=RM4.76) in productive capacity in the Malaysian economy, equivalent to one-quarter of gross domestic product in 2022.

The Malaysian government has also planned to introduce a framework for governing AI and establishing ethical guidelines, given the increasing adoption of AI by various organisations.

These regulations aim to promote innovation by creating a conducive environment, addressing risks, and promoting ethical and responsible AI use, he said.

Amir further highlighted that responsible AI practices enhance human well-being, safeguard personal data, and avoid discrimination -- the foundation for these features lies in transparency and accountability, but unfortunately, many organisations deploying AI systems struggle to uphold these principles.

He stressed the utmost importance of not underestimating the significance of implementing AI in a responsible, ethical, and secure manner, especially given the accelerating adoption rate.

"Taking proactive measures will not just reduce risks but also enhance cyber resilience -- ultimately positioning Malaysian organisations to thrive in the AI era," he added.

-- BERNAMA