24/05/2024 04:47 PM

KUALA LUMPUR, May 24 (Bernama) -- Horologer MING, an independent Malaysian-Swiss watch brand, has released the new 37.09 Bluefin, featuring its third-generation design language.

It is the brand’s first watch with a unidirectionally-rotating, luminous sapphire timing dial that replaces a conventional dive bezel, in which it rides on bearings and is set by a dedicated crown, according to a statement.

The Bluefin’s steel case is water resistant to 600 metre (m), but comfortably sized at 38x12.8 millimetre (mm), and it is powered by a customised Sellita SW300-1 with 50 hours of power reserve and bidirectional automatic winding.

The 37.09 Bluefin continues the MING design tradition of graphically minimalist scales that are easy to read and index. A new metallisation process creates a deep blue hue on the sapphire dial, which along with the hands, is extensively treated with Super-LumiNova X1 for optimal legibility under all conditions.

Additionally, watches will be delivered on a new moulded Fluorine Kautschuk Material (FKM) rubber strap that is also compatible with all of MING’s previous 20mm lug watches.

Meanwhile, the natural shape of the strap matches the curvature of the average wrist, and it is also keeperless and tapered in thickness to further enhance comfort, which will be available as a standalone accessory as well.

The MING 37.09 Bluefin is priced at 4,950 Swiss Franc, with 500 watches produced for 2024, with deliveries expected to begin October this year. (1 Swiss Franc = RM 5.15)

Horologer MING aims to revive a sense of excitement and discovery among watch enthusiasts, dedicating to refined aesthetics paired with innovative  materials, mechanics and engineering. MING is a registered trademark in Switzerland and Malaysia and represented by Horologer MING SA, Switzerland.


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