Guardian Sparks National Day Celebration With #LoveForLocal Campaign

KUALA LUMPUR, Aug 29 (Bernama) -- In celebration of National Day, guardian Malaysia is elevating the excitement with its #LoveForLocal campaign by showcasing 30 exceptional local labels, making it easier for Malaysians to explore, discover and support homegrown beauty products.

guardian Malaysia in a statement said by shining a spotlight on these brands, guardian not only celebrates the diversity and creativity of Malaysian entrepreneurs but also encourages a deeper connection to the rich cultural heritage that these products represent.

“Whether you’re looking to try something new or show your love for local talent, guardian’s #LoveForLocal campaign provides the perfect opportunity to do so while embracing the spirit of unity and pride in our nation’s unique offerings,” the statement read.

Marketing Director at guardian Malaysia Anna Ng said it offers local brands a significant boost by expanding their distribution and increasing visibility across more than 600 stores and online platforms which will help these brands reach new heights, making quality local beauty products more accessible than ever.

Four local beauty pioneers are already seeing the benefits namely The Raw, Lumi, Cuura and Mango Flamingo.

Founder of The Raw Adibah Mazlan shared that partnering with guardian has significantly expanded the reach of their pharmaceutical-grade skincare products, allowing them to connect with a wider audience.

Chryseis Tan, founder of Lumi, echoed similar sentiments, stating that guardian is helping more Malaysians achieve their best glow by supporting their botanical skincare solutions, which are now available nationwide.

“Thanks to guardian, Cuura’s natural, halal-certified skincare is now reaching more customers, providing gentle yet effective solutions for sensitive skin,” creator of Cuura Sarah Shah Nor said.

Founder of Mango Flamingo Sue Aini emphasised, “Our goal is to help Malaysians achieve youthful, confident skin, guardian’s support is making our quality products more accessible to everyone”.

According to the statement, these four remarkable brands will showcase their top products at the guardian #IYKYK Beauty Atrium event, held from Aug 27 to Sept 1 at the Blue Atrium, Sunway Pyramid.

The event will feature family-friendly activities, exciting discounts, and a dance competition blending K-pop with Malaysian flair on Aug 31 at noon.

“Enjoy up to 20 per cent off all #LoveForLocal beauty products and up to 50 per cent off on skincare and personal care items during the campaign. Plus, get a free beauty mask with every two purchased, and enjoy the same great deal on beauty accessories while stocks last,” it added.

-- BERNAMA