MSM Malaysia Wins Grain Sugar Export Deal Into China, Aims 45,000 Tonne Exports In 2024

KUALA LUMPUR, Aug 30 (Bernama) -- MSM Malaysia Holdings Bhd, the producer of the refined sugar brand “Gula Prai”, expands its market reach on grain sugar export deal into China, with a projection of 45,000 tonnes of exports in 2024. 

In a statement today, MSM Malaysia group chief executive officer Syed Feizal Syed Mohammad said the successful trial shipment of 1,000 kilogrammes of grain sugar in 2023 was a significant milestone for the group.

“MSM has a 100,000 tonne to 200,000 tonne per annum target in the medium term for China with available capacity headroom from MSM Johor refinery through an ongoing ramp-up programme.

“This landmark agreement underscores MSM’s strategic focus on international expansion and further solidifies our strong acceptance into the Chinese market,” he said. 

According to the company, MSM Johor’s location is geo-strategic to meet growing demand in China and further its goal of becoming an integrated sugar refining centre including offering value-added products such as liquid sugar and premix.

MSM said the trade relations with China began in 2019 with the supply of liquid sugar to a prominent Chinese state-owned food and agriculture enterprise.

“This partnership has now expanded to include the export of grain sugar.

“Under this partnership, MSM will export high-quality grain sugar to China through China Food Trading (Cofco), reflecting both companies' commitment to excellence and sustainable practices,” it said.

MSM presently exports to 20 countries in Asia Pacific, South Asia, the Middle East, Europe, and recently North America, earning export revenues of over RM600 million per annum. 

-- BERNAMA