Malaysian Shopee Live Sellers Achieve 6.5x Sales Increase On 9.9 Super Shopping Day

KUALA LUMPUR, Sept 12 (Bernama) -- Shopee achieved a more than 6.5-fold increase in sales for local sellers participating in Shopee Live during the 9.9 Super Shopping Day campaign, compared to regular days.

The platform reported nearly 100 million user interactions throughout the campaign, driven by a surge in new user traffic and longer engagement times.

Many users tuned in to interactive live streams and took advantage of exclusive discounts.

"With enhanced consumer engagement, Shopee Live has revolutionised the shopping experience and delivered substantial results for sellers," said Shopee in a statement today.

The top-performing sellers on Shopee Live, based on the number of orders, included ELGINI Apparel, Momohouse, HYGR, Hollywood Motorsport and KL Pharmacy.

Shopee also noted that Malaysian sellers participating in the campaign for the first time saw a tenfold increase in sales compared to regular days.

Shopee Malaysia's Head of Marketing and Business Intelligence Tan Ming Kit, in the statement said entrepreneurs also experienced over fourfold increase in sales during this year’s 9.9 campaign, fueled by strong demand across various product categories.

The top categories included Health and Beauty, Home and Lifestyle and Groceries and Pets, with popular items being makeup, stainless steel thermos flasks, Muslimah jerseys, power banks and skincare masks.

While the Klang Valley remains the primary market, Shopee observed a notable increase in users from other regions. The top five cities outside the Klang Valley, based on the number of orders during the campaign, were Johor Bahru, Kinta, Seremban, Kuantan and Melaka Tengah.

“This widespread engagement reflects our commitment to helping local businesses expand their reach nationwide,” Tan said.

"Shopee’s 9.9 Super Shopping Day campaign highlights our ability to empower local businesses and drive significant sales growth. We remain dedicated to supporting local sellers and nurturing a vibrant e-commerce ecosystem in Malaysia," read the statement.

-- BERNAMA