KLTA Coming Up With Standard Tourism Guidelines Ahead Of VMY 2026

KUALA LUMPUR, Sept 30 (Bernama) -- The Kuala Lumpur Tourism Association (KLTA) is in the process of developing standard tourism guidelines as a benchmark for industry players in managing their business activities ahead of Visit Malaysia Year 2026 (VMY 2026).

KLTA president Syed Azhar Syed Nadzir said these standard guidelines will focus on safety and customer service to enhance the quality of tourism and improve the satisfaction of tourists visiting the country.

He said that the standards will be developed in collaboration with stakeholders such as Kuala Lumpur City Hall (DBKL) and Tourism Malaysia, and industry players who comply with these standards will be recognised by KLTA.

"With these standards, service providers will know how to develop more interactive customer service and so on. If the entire city is talking about these standards and how to improve accordingly, it will be beneficial for tourism, and I believe tourists will provide more positive feedback," he said after a visit to Wisma Bernama today.

During the visit, Syed Azhar and the association members met with Bernama's top management, including Chairman Datuk Seri Wong Chun Wai, Chief Executive Officer Nur-ul Afida Kamaludin, Editor-in-Chief Arul Rajoo Durar Raj, and Deputy Editor-in-Chief (News Service) Nasriah Darus.

Meanwhile, Syed Azhar said the association plans to promote the natural attractions around Kuala Lumpur to draw more tourists to these destinations.

"We are looking to promote nature and adventure activities beyond Kuala Lumpur. There are many such places across the Klang Valley, especially in Selangor, like Kemensah and Ulu Yam. but we also hope to highlight more of the nation’s culture and lifestyle," he said.

On his meeting with Bernama’s top management, Syed Azhar said that another meeting will be held to discuss potential collaborations to promote the tourism sector in the federal capital.

In 2018, Kuala Lumpur ranked sixth among the most visited cities globally, with 13.79 million visitors. The Ministry of Tourism, Arts, and Culture is targeting 31.4 million tourist arrivals by 2025, with expected tourism revenue of around RM125.5 billion.

-- BERNAMA