BYD Appoints Sime Darby Auto Imports As Importer, BYD Malaysia As Denza Distributor

KUALA LUMPUR, Oct 8 (Bernama) -- BYD Auto Industry Co Ltd has appointed Sime Darby Auto Imports Sdn Bhd as the official importer, and BYD Malaysia Sdn Bhd as the official distributor for Denza, a premium sub-brand by BYD, in Malaysia. 

In a statement today, it said the luxury electric vehicle (EV) sub-brand of BYD, is set to bring a new dimension to Malaysia’s EV market with premium cutting-edge technology, features and driving experience.

“Through Denza, BYD aims to provide Malaysians with diverse, innovative and premium EV experience,” it said. 

BYD Asia-Pacific auto sales division general manager Liu Xueliang said the company is proud to bring its advanced EV technology to Malaysia where the appetite for sustainable mobility continues to grow.

“With Denza, we will be able to offer customers a better experience through our premium technology and features within the EV industry. We believe Denza will redefine the premium EV experience and set new standards for Malaysian drivers,” he said. 

Meanwhile, Sime Darby Motors assembly and strategic businesses managing director Dennis Ho said the company is committed to a pivotal role in accelerating EV growth in Malaysia, with bringing in Denza a significant part of the journey.

BYD Malaysia managing director Eagle Zhao said Denza offers Malaysian drivers a premium choice that embodies luxury and sustainability.

“The rapid adoption of EVs here is a testament to the country’s progress in embracing a cleaner, greener future. We are proud to play a part in this transformation, expanding our diverse offerings and innovative solutions that meet the needs of a new segment of drivers,” he said.

-- BERNAMA