Agro Snow Set To Transform Plant-Based Food Industry

KUALA LUMPUR, Nov 5 (Bernama) -- Global agri-commodity company Agrocorp International and Megmilk Snow Brand have partnered to invest in eco-friendly protein production, Agro Snow, in Johor Bahru. 

This joint project aims to transform the plant-based food industry through innovative and sustainable production practices. 

"By harnessing the power of pulses, such as lentils, chickpeas, and beans, the facility will produce high-quality plant-based protein with a significantly lower carbon footprint and water usage compared to traditional protein sources," said the Malaysian Investment Development Authority (MIDA) in a joint statement released in conjunction with the groundbreaking ceremony for Agro Snow on Nov 4.

The companies highlighted that pulses, known for their low environmental impact and high nutritional content, will serve as the primary ingredient behind this facility's eco-friendly production advantages. 

Once operational, the factory will become a key supplier of affordable, sustainable protein to food manufacturers across Asia, helping to drive growth in the plant-based food sector and advance the region's shift toward more sustainable dietary options. 

The facility, with an annual production capacity of 6,000 metric tonnes of pulse protein isolates, is scheduled to be completed by the first quarter of 2026 and will employ around 80 local workers, fostering economic growth and job creation. 

"This joint venture sets a strong example of how collaboration and innovation can drive positive change, paving the way for a more sustainable food system," the companies said.

MIDA chief executive officer (CEO) Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid said that the Agro Snow facility aligns with the New Industrial Master Plan (NIMP) 2030, enhancing Malaysia's position in the alternative protein segment while strengthening its reputation as a premium food ingredients hub.

Sikh Shamsul Ibrahim noted that the facility’s focus on functional foods, health-conscious trends, and halal certification opens new global opportunities.

He said that the incorporation of advanced technology and sustainable processes aligns with goals for safer, more efficient, and eco-friendly production.

“This investment represents exactly what we envisioned: a perfect blend of advanced technology, environmental responsibility, and economic growth,” he said.

Agrocorp International CEO Vishal Vijay said, “We hope that the pedigree of our two companies, as well as the competitive advantage we gain from being in Johor, will allow Agro Snow to become a leading supplier of plant-based ingredients to the region.” 

Meanwhile, Megmilk Snow Brand managing executive officer Takashi Mori stated that, with rising global demand for sustainable and diverse food sources, plant-based ingredients are becoming a vital solution.

"Leveraging our expertise and quality control from the dairy industry in Japan, we aim to revitalise the global plant-based food market and continue offering new, sustainable options through the production and sales from this project," he added.

-- BERNAMA