Digital Adoption Key To Success For Malaysian Hotels, Says Corus Hotel

By Anas Abu Hassan

KUALA LUMPUR, Nov 8 (Bernama) -- Digital adoption is becoming a critical factor for success in Malaysia's tourism industry, particularly for hotel operators seeking to thrive in an increasingly competitive and dynamic market.

Corus Hotel general manager Kirinjit Singh highlighted that digitalisation in hotel operations is not only beneficial but essential, driven by various factors.

It can enhance guest satisfaction, improve operational efficiency, optimise marketing strategies, and support sustainability efforts, all while responding to shifting consumer preferences and behaviours.

Hotels embracing digital technologies can set themselves apart by offering innovative services and personalised experiences, he added.

"The future of digitalisation in the hotel industry in Malaysia looks promising, driven by technological advancements, changing consumer expectations, and the industry's ongoing efforts to adapt and innovate.

"However, challenges such as cost barriers, infrastructure limitations, and data privacy concerns will need to be addressed to fully realise the potential benefits of digital transformation," he told Bernama in an exclusive written interview.

Further elaborating, Kirinjit noted that Corus Hotel has swiftly embraced digitalisation post-COVID-19, upgrading its internet services with Telekom Malaysia's Unifi Business to provide seamless 5G connectivity.

He pointed out that this transition has resulted in an enhanced guest experience, improved communication, operational cost savings, better booking and staff management, and progress in sustainability efforts.

"Unifi Business has also supported our journey by providing fast and stable connections for operations, as well as an all-in-one in-room entertainment solution," he said.

He also highlighted that the adoption rate of digitalisation in the hotel industry in Malaysia has been steadily increasing, albeit with variations across different segments and establishments.

"Larger hotel chains and international brands operating in Malaysia tend to lead in digital adoption, as they often have the resources and infrastructure to implement advanced digital technologies for guest services, operations, and marketing.

"On the other hand, smaller independent hotels and boutique establishments in Malaysia may have varying levels of digital adoption," he added.

-- BERNAMA