Marrybrown’s Spicy Crispy 'Ayam Epik' Will Be Available To Chicken Lovers Starting Nov 11

KUALA LUMPUR, Nov 8 (Bernama) --  Quick-service restaurant (QSR) chain operator Marrybrown Sdn Bhd (Marrybrown) is celebrating Malaysians’ passion for crispy chicken with Ayam Epik, a mouthwatering rendition of the beloved spicy crispy chicken inspired by the local vibrant mamak culture.

Available for a limited time only, chicken enthusiasts can enjoy Marrybrown’s Ayam Epik in various delicious options, from Nov 11 onwards.

Infused with an exclusive unique blend of aromatic herbs and spices, including peppers, curry powder, cumin, coriander, onion and garlic, each mouthful promises to be an explosion of rich, authentic local flavours.

Marrybrown chief executive officer (CEO) Daniel Chan shared that Ayam Epik would appeal to people of all ages and background as Marrybrown has always endeavoured and continuously innovated to bring something different for customers to experience.

“At its heart, Marrybrown is proud to be a homegrown Malaysian brand and we truly understand the comfort that familiar local flavours bring. We have gone back to our roots, paying tribute to humble local fare that appeals to all people of all ages and backgrounds. It is a perfect reflection of our commitment to serving what our customers love,” he said in a statement today.

Inspired by the iconic mamak restaurants, Malaysians’ go-to spot for spicy food, Ayam Epik brings a tantalising spicy crispy chicken recipe that captures the essence of what Malaysians crave, with each bite offering a satisfying crunch and a flavour-packed coating infused with the fragrant aroma of fresh cereal and spices.

Chan noted that as the year draws to a close, Ayam Epik provides the perfect opportunity to bring friends and family together for a meal that truly reflects the tastes of Malaysians.

“Crispy chicken is a favourite among young adults, making it one of the most popular fast food choices here, and we are confident the launch of this new menu will undoubtedly excite tastebuds across the nation.

“Our goal is for every visit to Marrybrown to create meaningful moments, as it is truly a place where Malaysians from all walks of life can come together,” said Chan.

Customers can choose from indulge in the spicy bold flavours of the two-piece Ayam Epik Combo from only RM17.50, featuring two pieces of mouthwatering spicy chicken served with creamy mashed potatoes, accompanied by a refreshing Fuze ice lemon tea.

Customers can also enjoy the perfect balance of flavours in the Nasi Kari Ayam Epik Combo from only RM15.90 – a serving of fluffy, aromatic rice cooked in curry enriched with the delicious flavours of cumin, coriander, onion and garlic, together with the crunch of savoury papadam, tangy acar, hard-boiled egg and one piece of Ayam Epik.

For the best of both worlds, get the Ayam Epik Box Meal from only RM19.90, which comes with one piece of crispy chicken, a juicy chicken burger, piping hot mashed potatoes and Fuze ice lemon tea.

Ayam Epik is also available ala carte in three-piece, five-piece and eight-piece sets, priced at RM22.90, RM35.50 and RM56.80 respectively.

Marrybrown currently serves millions of customers in more than 600 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness, and value for the perfect dining experience.

-- BERNAMA