LoopMe Expands APAC Operations With New Appointments, Office Openings

KUALA LUMPUR, Jan 24 (Bernama) -- LoopMe, an artificial intelligence (AI)-driven technology company, has announced continued expansion in the Asia Pacific (APAC) region after achieving a 40 per cent organic gross revenue compound annual growth rate (CAGR) from 2018 to 2024.

With its acquisition of mobile advertising platform Chartboost, LoopMe has surpassed US$2 billion in gross revenue and is gearing up for a new phase of growth, including opening a new regional office and recruiting talent to strengthen its position for 2025. (US$1=RM4.43)

As part of its APAC expansion, James Parker has been appointed Head of APAC, based in Singapore. Parker, previously MiQ Managing Director of Southeast Asia, will focus on growing LoopMe’s business across Australia, Southeast Asia, and Greater China.

In addition, the company has also opened a new office in Melbourne to capitalise on opportunities in Victoria and appointed HS Shin as Senior Sales Manager, while Alicia Placer joins the Sydney office as Sales Manager to drive growth within agency holding groups and independent shops.

LoopMe Chief Executive Officer and Founder, Stephen Upstone expressed confidence that the company’s APAC expansion, fuelled by its mergers and acquisitions strategy, will continue to thrive, thanks to the expertise of new hires Parker, Shin, and Placer.

“2024 has been pivotal for our business, opening up a new chapter in our evolution. APAC is central to our plans for the business, and we see enormous potential in developing the company across the region by tapping into digital advertising’s growth areas,” he said in a statement.

LoopMe’s recent acquisition of Chartboost will enhance its presence in the mobile app and gaming sectors, opening new opportunities for brand advertising. The company’s audience and measurement platform (AMP), launched last year, allows advertisers to create custom audiences from survey data and apply AI-powered measurement tools to optimise brand performance across campaigns.

In addition to its growth in APAC, LoopMe has also announced significant product advancements, with four patents granted in areas including PurchaseLoop Methodology, pXY Methodology, real-time bidding, and real-time bidding continuation. An additional nine patents are currently pending for approval.

-- BERNAMA