PVATM To Expand Chicken Product Business To London In August

SEREMBAN, Feb 24 (Bernama) -- The Malaysian Armed Forces Veterans Association (PVATM) is set to introduce its chicken-based products in London by August, starting with 1,000 samples of marinated chicken for testing and promotion.

PVATM president Datuk Sharuddin Omar said they have just met the Malaysian High Commission in London, which strongly supports the project.

“Our agent there has also received positive feedback, and we are confident that the products will be available in London by August,” he told reporters at PVATM's Chicken Sales Centre here today.

The association can fulfill any order and is ready to increase its workforce and maintain local production to meet demand for the export, said Sharuddin.

Earlier, PVATM received an order for 500,000 packages from a Singaporean company, indicating strong interest in their products.

Additionally, he said they planned to visit Vietnam in May to study the successful business model of the Vietnam War Veterans Association, which generates up to RM50 billion annually.

PVATM also aims to empower veterans, their families and rural communities by creating 200 small businesses through the sale of fast-food items like ‘chic chop’, with plans to open kiosks across Malaysia and provide free training and resources, said Sharuddin.

The association’s other business-related ventures also include its Digital Entrepreneur Country Club (DECC) which supports veteran-owned chicken stores, besides operating its hotel called The Barrack.

-- BERNAMA