Maxim Malaysia Enhances In-app Safety Features, Upholds Zero-tolerance On Harassment

KUALA LUMPUR, Feb 16 (Bernama) -- Maxim Malaysia (Maxim) has reaffirmed its zero-tolerance policy on harassment and misconduct following a recent sexual harassment incident in the e-hailing industry that drew attention nationwide.

Maxim Malaysia Director Mohd Hazwan Musley said that safety must remain a non-negotiable priority, noting that such incidents underscore the responsibility carried by all operators.

“Maxim maintains zero tolerance towards harassment or misconduct and remains fully committed to cooperating with authorities to ensure a safe, respectful and accountable ride environment for all users,” he said in a statement today.

In response to the matter, the company has attended a meeting with the Land Public Transport Agency (APAD) on Feb 12, where e-hailing operators were encouraged to improve safety communication and reinforce internal safeguards within their applications.

“In line with this guidance, Maxim has further refined its safety framework and in-app features to provide faster response times and stronger protection across the platform.

“The company has upgraded its automatic complaint prioritisation system so that safety-related reports are identified and escalated immediately. Urgent cases are now directed to specialised personnel for prompt assessment,” said the company.

In addition, the company said that each emergency submission will be reviewed through an internal verification process to ensure accountability, transparency and proper resolution.

According to the statement, Maxim also reinforces user awareness by integrating in-app pop-up safety reminders that appear whenever users open the application, guiding them on key protective steps before each journey begins.

“These reminders highlight key safety features, including the SOS function, which allows passengers to pre-register trusted contacts. When activated, it provides rapid access to emergency assistance while simultaneously notifying the selected contact. The feature is seamlessly connected to Malaysia’s 999 emergency response system, enabling immediate coordination with national authorities when required,” read the statement.

Maxim’s Trip Tracking feature allows passengers to share a live journey link with family members or trusted individuals, offering real-time visibility of the route and enhancing reassurance throughout the ride.

Communication between passengers and drivers is conducted exclusively through Maxim’s secured in-app chat, protecting personal contact information while maintaining a verifiable record of interactions. 

Additionally, safety-related complaints submitted through the app are automatically flagged and prioritised under a structured escalation process to ensure sensitive reports are handled promptly.

“Maxim will continue enhancing technological safeguards, refining internal monitoring processes, and raising user awareness. In this way, passengers and drivers can be confident that safety remains the company’s highest priority, and that every journey on the platform is protected, monitored and reliable,” said the company.

-- BERNAMA