Mega Fam Programme Positions Malaysia As Cross-Cultural Tourism Destination

KUALA LUMPUR, May 2 (Bernama) -- Tourism Malaysia is hosting international media representatives from across the region under its Mega Familiarisation Trip (Mega Fam) programme from April 30 to May 4, offering a shared cross-cultural experience.

In a statement today, Tourism Malaysia said the programme, held alongside Labour Day celebrations and the Rain Rave Water Music Festival 2026, involves 41 media representatives from East Asia, Oceania, South Asia, and Southeast Asia, including Australia, China, India, Japan, and South Korea.

"This initiative serves as a strategic platform to strengthen engagement with international media while positioning Malaysia as a destination renowned for its rich cultural diversity and dynamic tourism offerings, in line with the Visit Malaysia 2026 (VM2026) theme: Malaysia: A Culturally Rich and Sustainable Destination," the statement read.

The programme features a five-day, four-night immersive journey exploring iconic destinations and cultural highlights across Kuala Lumpur, Selangor, and Putrajaya.

The curated itinerary includes the Skyline Luge at Gamuda Cove, the Hop-On Hop-Off (HOHO) City Tour, Immersify KL, and Cruise Putrajaya.

 "These destinations have been strategically selected for their roles as key international gateways and administrative centres, offering participants a comprehensive perspective of Malaysia’s urban vibrancy and cultural identity," the statement read.

Tourism Malaysia said this is the third Mega Fam event this year, following the inaugural Mega Fam Iftar in February, which focused on Ramadan, and a trip held in mid-April for Vaisakhi Fest.

"Overall, it is a dynamic platform to showcase Malaysia’s cultural richness, creativity and tourism appeal, while further strengthening the country’s position as a competitive and attractive destination in conjunction with the VM2026 campaign," it said.

Tourism Malaysia Director-General Mohd Amirul Rizal Abdul Rahim said the Mega Fam Programme contributes directly to the country’s tourism growth by engaging global media and key opinion leaders.

"By providing international media with first-hand, immersive experiences of our rich cultural heritage and modern attractions, we are building lasting partnerships necessary to ensure the resounding success of tourism promotion beyond VM2026," he said in a statement.

-- BERNAMA