WITH "BELT AND ROAD" INITIATIVE AND GO-GLOBAL STRATEGY, DONGFENG MOTOR INTENSIFIED EXPANSION IN CENTRAL ASIAN MARKET

ALMATY, Kazakhstan, July 4 (Bernama) -- In 2013, President Xi Jinping proposed an important initiative to jointly build the Silk Road Economic Belt in Kazakhstan. As a practitioner and promoter of the Belt and Road Initiative, Dongfeng Motor has continuously strengthened cooperation and exchanges with Central Asia and successfully embarked on a road featuring “upholding the beauty of each civilization and the diversity of civilization in the world". From January to May this year, the sales of exported vehicles by Dongfeng to Central Asia and other countries increased by 71% year-on-year, along with a great development trend.

Kazakhstan is a key cooperative country in China's high-quality construction of the Belt and Road Initiative. On July 1st, 2024, the opening ceremony of Dongfeng Motor's dealer in Kazakhstan and the delivery ceremony of key customers were successfully held in Almaty. The flagship products such as DONGFENG GX, KL tractor and KC dump truck were mainly introduced to local market customers. Dongfeng commercial vehicle plans to focus on tractors and achieve a market share of 20% in Kazakhstan in the next three years. Dongfeng passenger car and VOYAH are also based on the market environment in Central Asia, gaining in-depth insight into consumer demand and formulating marketing strategies. It is estimated that by 2026, VOYAH will fully complete its strategic layout in the Central Asian market and provide consumers with more quality products and services.