Meltwater And Cyabra Partner To Address Dis- And Misinformation Threats To Brands

SAN FRANCISCO, Nov 4 (Bernama) -- Meltwater, a leading global provider of media, social, and consumer intelligence, today announces a new strategic partnership with Cyabra, whose AI shields companies and government agencies from dis- and misinformation by uncovering fake profiles, harmful narratives, and GenAI content.

Together, Cyabra and Meltwater will enable customers with a powerful solution to protect brand reputation from online disinformation attacks, manage crises effectively, and enhance the quality of insights on genuine consumer sentiment. This holistic framework complements Meltwater’s existing social intelligence solutions and allows for a deeper understanding of dis- and misinformation amplified by malicious actors through fake accounts. Through this partnership, joint customers of Meltwater and Cyabra will receive real-time alerts about emerging threats in order to improve decision-making and strategic planning.