Agro Snow's Groundbreaking Ceremony Marks A Major Step Towards A Sustainable Future With Joint Venture Plant Protein Facility

JOHOR BAHRU, Malaysia, Nov 5 (Bernama) -- A new chapter in sustainable food manufacturing has begun with the groundbreaking ceremony for a state-of-the-art facility in Tanjung Langsat, Johor, held yesterday, dedicated to producing plant-based protein from environmentally-friendly pulses. This project, a joint venture between Agrocorp International and Megmilk Snow Brand, marks the formation of Agro Snow, a partnership poised to revolutionise the plant-based food sector with innovative, sustainable production methods. By harnessing the power of pulses, such as lentils, chickpeas, and beans, the facility will produce high-quality plant-based protein with a significantly lower carbon footprint and water usage compared to traditional protein sources.

Renowned for their low environmental impact and high nutritional value, pulses will be the primary ingredient driving the environmental benefits of this facility’s production. Once operational, the factory is expected to become a major source of affordable, sustainable protein for food manufacturers across Asia, fuelling the growth of the plant-based food industry and supporting the region’s transition to more sustainable dietary choices.