JETOUR Joins Hands With DISCOVERY and Cheetah Conservation Fund In Wildlife Conservation, Practicing "Travel as ESG" Philosophy

FUZHOU, China, Nov 18 (Bernama) -- Recently, at the JETOUR Global Travel+ Conference 2024 in Fuzhou, JETOUR emphasized the importance of wildlife conservation and reaffirmed its strong commitment to the pursuit of "Travel as ESG Practices". After releasing a teaser of Discovery's documentary "Return of the Cheetah", JETOUR invited the documentary's protagonist, Hazen Audel, a renowned biologist and artist, to jointly launch the charity auction for the protection of cheetahs. JETOUR announced that all proceeds from the auction will be donated to cheetah conservation, continuing its consistent support for ecological conservation.

JETOUR: Cheetah Protection will be Our Long-term Public Service

At the conference, more than 1,000 people watched the teaser of the documentary "Return of the Cheetah". The documentary, jointly produced by JETOUR, the Discovery Channel and the Cheetah Conservation Fund, uses the Namibian grasslands in Africa as a backdrop to illustrate the plight of the cheetah around the world, and to encourage more people to get involved in this public welfare activity and help protect the environment for the survival of wildlife, including the cheetah.