Malaysia Expands Global Reach As MyCEB Launches MyTripleE 2.0 At IBTM World 2024

BARCELONA, Nov 20 (Bernama) -- Malaysia Convention & Exhibition Bureau (MyCEB) returns to IBTM World Barcelona for the 9th consecutive year, accompanied by 8 premier co- exhibitors to showcase Malaysia’s dynamic offerings as Asia’s top destination for business events. This year’s event, taking place at Fira Barcelona Gran Via from 19 – 21 November, provides MyCEB a vital platform to highlight Malaysia’s strengths in industry innovation, sustainability, and the ever-evolving business events sector.

“Our objective is to solidify Malaysia’s reputation as a preferred global destination for business events. IBTM World allows us to share Malaysia’s diverse capabilities with the international community, forge invaluable connections, and generate impactful business leads. We are focused on securing new partnerships, strengthening existing ones, and driving economic growth through this platform,” stated Mr. Noor Azlan, Director – Business Development of MyCEB.