NIQ Releases 2025 CMO Outlook Report

CHICAGO, Dec 4 (Bernama) -- NIQ, the world’s leading consumer intelligence company, recently launched its annual CMO Outlook report, which highlights the evolving priorities and concerns of senior marketing leaders around the world. This year’s edition explores how marketers are navigating both headwinds and tailwinds within their strategic planning for 2025, as well as the new era for Artificial Intelligence (AI) in marketing.

Consumers continuing to face rising costs in food and utilities, coupled with the looming threat of an economic downturn, have shaped the cautious spending patterns seen within CPG and retail. In turn, AI is likely to have a major impact on long-term marketing strategies, such as promotional and brand activity, as consumers continue to search for value and savings. Yet, even with these economic challenges, there are still opportunities for marketing growth.