JAPAN FRUIT AND VEGETABLES EXPORT PROMOTION COUNCIL: SMILE JAPANESE FRUITS GIFT CAMPAIGN

TOKYO, Dec 16 (Bernama) -- The Japan Fruit and Vegetables Export Promotion Council, in cooperation with The Japan Food Product Overseas Promotion Center (JFOODO), is collaborating with the popular Sanrio Co., Ltd. character “Hello Kitty,” a character that is also popular overseas and is celebrating its 50th anniversary, to promote Japanese fruits and vegetables from around Japan. We will be running a social media campaign where you can post photos on Instagram on the themes of major seasonal events such as Christmas, New Year, Chinese New Year, and Valentine’s Day to be entered into the draw to win a special “Smile Japanese Fruits Gift", which is a perfect gift that can be enjoyed by the whole family.

Special collaboration featuring the “Japan-grown Fruit” label* and Hello Kitty
*The “Japan-grown Fruit” label is a brand label only for fruits and vegetables produced in Japan that met strict Ministry of Agriculture, Forestry and Fisheries quality standards.