MRI-SIMMONS JOINS TRUTHSET DATA COLLECTIVE TO FURTHER VALIDATE DATA QUALITY

NEW YORK, Dec 18 (Bernama) -- MRI-Simmons, a leading provider of insights on the American consumer, today announced it has joined the Truthset Data Collective, a group of data providers uniting to help the marketing industry transact on data with the highest degree of accuracy and quality possible. By joining the Data Collective, the insights leader reinforces its commitment to transparency and accuracy, two qualities it has been associated with for over 70 years.

Launched in December of 2022, the Truthset Data Collective was formed to provide the industry with a multi-sourced and objectively accurate service to standardize demographic accuracy for audience targeting and media measurement. ​The collective leverages independent validation from Truthset at scale to solve the multi-billion-dollar data accuracy problem, while ensuring differentiation and actionability for participating data providers.