EQUATIV UNVEILS MAESTRO BY EQUATIV: ITS MOST ADVANCED END-TO-END CURATION PLATFORM FOR ENHANCED CAMPAIGN PERFORMANCE AND GREATER CONTROL FOR ADVERTISERS

NEW YORK, Jan 23 (Bernama) -- Equativ, a global independent adtech company, today announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad buyers with direct access to high-quality, scaled supply. Since launching its curation platform four years ago, Equativ has gathered feedback from over 500 media agencies (including all six of the Big Six Advertising Agencies), publishers, and data curators—who have collectively created more than 30,000 curated deals—contributing to the refinement and unveiling of an enhanced Maestro by Equativ. This evolution gives curators greater control through an optimized interface, enabling them to define precise criteria for ad placements while ensuring campaigns align with brand safety, relevance, and sustainability standards, ultimately driving better outcomes.

“We are grateful to Equativ for their support in curating inventory for our campaigns, leading to better CTR, increased views and broader reach,” said Sebastián Orduvini, OMG Marketplace Lead, Programmatic. “This highlights both Maestro’s impact and Equativ’s commitment to excellence and innovation in advertising.”